A financial instrument which can be used more than once to borrow money or buy goods and services on credit is:
1.Debit card.
2.Credit card.
3.Smart card.
4.None of these.
Posted Date:-2021-12-02 05:58:15
A market where goods are sold in bulk quantities to the customers is known as ______
1.Retail market.
2.Wholesale market.
3.Product market.
4.Service market.
Posted Date:-2021-12-02 05:44:27
A security tool to verify the authenticity of the message and claimed identify of the sender and to verify the message integrity is :
1.Encryption.
2.Firewalls.
3.Digital Certificates.
4.digital signature.
Posted Date:-2021-12-02 05:40:32
A smart card was first developed by Motorola in _____
1.1956.
2.1973.
3.1977.
4.1989.
Posted Date:-2021-12-02 05:59:00
Direct marketing is found more suitable to which of the following products.
1.Agricultural products.
2.TV.
3.Shoes.
4.Vacuum cleaner.
Posted Date:-2021-12-02 05:56:57
Direct marketing is sometimes called _________
1.Self service.
2.Retail stores.
3.Armchair shopping.
4.None of these.
Posted Date:-2021-12-02 05:38:57
dividing buyers into groups based on their knowledge, attitudes, uses or responses to a product is called:
1.Geographic segmentation.
2.Demographic.
3.Psychographic.
4.behavioral.
Posted Date:-2021-12-02 05:58:37
Ending prices with 99p is called.
1.Price lining.
2.Prestige pricing.
3.Odd-even pricing.
4.Skimming.
Posted Date:-2021-12-02 05:47:10
Generally _______ is an indication of quality.
1.Price.
2.Quantity.
3.Size.
4.Colour.
Posted Date:-2021-12-02 05:52:23
In product development stage of product life cycle sales are ______
1.1.
2.0.
3..1.
4.None of these.
Posted Date:-2021-12-02 05:41:49
Making payment through electronic media by using credit or debit cards for the products bought electronically is known as _______
1.E-Payment.
2.E-mail.
3.E-marketing.
4.None of these
Posted Date:-2021-12-02 05:40:55
Market in which supply is greater than demand.
1.Buyers market
2.Sellers market
3.Retail market
4.Wholesale market
Posted Date:-2021-12-02 06:36:50
Marketing helps firms to increase their profits by _______
1.Increase in sales
2.Increase in products
3.increase in price.
4.increase in customers.
Posted Date:-2021-12-02 05:42:59
Marketing is a process of converting the potential customers into ______
1.Actual customers
2.Prospective customers
3.Marketers
4.None of these
Posted Date:-2021-12-02 06:35:30
Marketing management covers not only the marketing of goods but also the marketing of ______
1.Products.
2.Services.
3.Quality.
4.None of these.
Posted Date:-2021-12-02 05:42:34
Marketing that converts negative demand to positive demand is known as
1.Conversional
2.Maintenance
3.Remarketing
4.Developmental
Posted Date:-2021-12-02 06:37:11
Modern marketing begins and ends with _______
1.Business.
2.Consumers.
3.Economic.
4.Company.
Posted Date:-2021-12-02 05:48:34
Organization which sell their products the internet directly to consumers are called.
1.B2B.
2.B2C.
3.Re-marketing.
4.Service marketing.
Posted Date:-2021-12-02 05:48:11
Pricing strategies are more specific and short term than ______
1.Objectives.
2.Pricing policies.
3.Price reduction.
4.None of these.
Posted Date:-2021-12-02 05:56:35
Products adapted to the perceived unique characteristics of national markets
1.Local Products
2.Multinational Products
3.International Products
4.Global Products
Posted Date:-2021-12-02 06:39:06
Setting a price below that of the competition is called.
1.Skimming.
2.Competitive pricing
3.Penetration pricing.
4.B2B.
Posted Date:-2021-12-02 05:47:32
Shiny hair in case of a shampoo is a _______ utility
1.Primary
2.Evolved
3.Generic
4.None of these
Posted Date:-2021-12-02 06:38:24
Target pricing is also known as ______
1.Value pricing.
2.International pricing
3.Geographical pricing.
4.Rate of return price.
Posted Date:-2021-12-02 05:38:35
The act of creating an image about a product or brand in the consumers mind is known as _______
1.Positioning
2.Target marketing
3.Market segmentation
4.Product differentiation
Posted Date:-2021-12-02 06:38:45
The central theme or idea of an ad message is known as ________
1.Ad themes.
2.Ad copy.
3.Ad messages.
4.None of these.
Posted Date:-2021-12-02 06:35:07
The customer focused philosophy is known as the ______ concept.
1.Production.
2.Product.
3.Selling.
4.Marketing.
Posted Date:-2021-12-02 05:46:48
The four elements; channels of distribution ,transportation, warehousing and inventory constitute ____
1.Promotion mix.
2.Marketing mix.
3.Distribution mix.
4.Product mix.
Posted Date:-2021-12-02 05:39:21
The legalized revision of a brand is known as ______
1.Standardization.
2.Quality.
3.Trademark.
4.Product.
Posted Date:-2021-12-02 05:45:35
The main object of ______________ is to move forward a product, service or idea in a channel of distribution.
1.Production.
2.Promotion.
3.Consumption.
4.All of these.
Posted Date:-2021-12-02 06:34:42
The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and _________
1.Inventory
2.Channel
3.Direct marketing
4.None of these
Posted Date:-2021-12-02 06:39:57
The markets in which goods are bought and sold in bulk quantities.
1.Wholesale market
2.Retail market
3.World market
4.None of these
Posted Date:-2021-12-02 06:36:27
The number of customers exposed to the brand is called _______
1.Brand equity.
2.Brand licensing.
3.Brand awareness.
4.Selection distribution.
Posted Date:-2021-12-02 06:00:14
The opposite flow of goods in a distribution channel is known as ______
1.Reverse logistics.
2.Inbound logistics.
3.Outbound logistics.
4.Inventory logistics.
Posted Date:-2021-12-02 05:45:58
The process of direct communication between the sales person and a prospect is called:
1.Direct marketing.
2.Personal selling.
3.Advertising.
4.None of these.
Posted Date:-2021-12-02 05:57:19
The process of supplying products to all retail outlets is known as _______
1.Selection distribution.
2.Exclusive distribution
3.Channel configuration.
4.Intensive distribution.
Posted Date:-2021-12-02 06:01:31
The strategy where the producer or marketer does not differentiate between different type of customers
1.Undifferentiated Marketing
2.Differentiated Marketing
3.Concentrated Marketing
4.Customised or Personalised Marketing
Posted Date:-2021-12-02 06:37:58
The term meta marketing was first used by ______
1.Eugene .J. Kelly.
2.N.H. Borden.
3.Tim Draper.
4.None of the above
Posted Date:-2021-12-02 05:41:22
When there is a large potential market for a product, the firm will adopt:
1.Skimming price policy.
2.Penetration price policy
3.Premium price policy.
4.None of these.
Posted Date:-2021-12-02 05:37:27
Which is the features of direct marketing ___________
1.Open dialogue.
2.One-to-one communication
3.Personal relationships.
4.all of the above.
Posted Date:-2021-12-02 05:46:22
Which of the following is not an element of service marketing mix?
1.People.
2.Packaging
3.Process.
4.Physical evidence.
Posted Date:-2021-12-02 05:39:44
Which of the following is not an emotional motive
1.Vanity
2.Social acceptance
3.Curosity
4.Variety
Posted Date:-2021-12-02 06:37:32
Which of the following is not responsible for the emergence of relationship marketing?
1.Growth of service economy.
2.Rapid technological advancement.
3.Changing role of woman.
4.Physical evidence.
Posted Date:-2021-12-02 05:40:06
Which of the is against marketing concepts.
1.Social marketing.
2.De-marketing.
3.Niche marketing.
4.None of these.
Posted Date:-2021-12-02 05:57:51
Who has introduced the concept of market segmentation.
1.N.H. Borden.
2.Rosier.
3.Wendell R. Smith
4.Patronage.
Posted Date:-2021-12-02 05:48:57
______ is the oral presentation in a conversation with one or more prospective buyers for the purpose of making sales.
1.Samples.
2.Debates.
3.Coupons.
4.Money refund offers.
Posted Date:-2021-12-02 05:42:10
_______ concept is based on the principle that marketing is not a department but it is pervasive throughout the company.
1.Production
2.Holistic
3.Modern
4.Selling
Posted Date:-2021-12-02 06:36:02
_______ drives a person towards selection of a particular shop or supplier of goods and services.
1.Product.
2.Patronage.
3.Rational.
4.Emotional.
Posted Date:-2021-12-02 05:45:12
_______ refers to marketing strategies under conditions of scarcity and during the period of shortage.
1.E-commerce.
2.De-marketing.
3.Brand equity.
4.Brand Image
Posted Date:-2021-12-02 05:59:37
________ brands indicate only the product category
1.Dealer
2.Licensed
3.Generic
4.Individual
Posted Date:-2021-12-02 06:39:29
________ motives are those come from the physiological or basic needs such as hunger, thirst, sleep etc.
1.Social.
2.Patronage.
3.Inherent.
4.Product.
Posted Date:-2021-12-02 05:51:52